I've been working with C&TY since their inception in 2019. For this rebrand, I focused on:
Logo & Variations: The original logo, featuring a funky, hand-drawn font, was charming but lacked versatility, so I created a refined logo and a more sophisticated typeface.To further enhance the brand personality, I designed a series of playful type-based illustrations for use on social media graphics, t shirts, and other merchandise.
Packaging Design: I developed new packaging that showcased the new logo and illustrations while ensuring clear product information and brand messaging.
Color Palette: A refined color palette was established to reflect the brand's playfulness and the natural ingredients used in the cheezes.
Solution:
The rebrand focused on elevating the visual identity while retaining the brand's essence:
Elevated Design: The logo's refinement and cleaner lines exuded a more sophisticated feel, while the playful cheese wedge character maintained brand recognition.
Playful Personality: The use of complementary illustrations featuring plant-based ingredients reinforced the brand's commitment to natural, delicious cheezes.
Clear Communication: The packaging design balanced brand personality with clear product information, making it easy for consumers to understand and appreciate C&TY's offerings.
Results:
The Cheeze and Thank You rebrand is currently in the packaging production stage. However, based on initial feedback:
The new logo and illustrations have been well-received, striking a perfect balance between playful and sophisticated.
The refined design is expected to resonate with both existing and new customers, particularly those seeking premium vegan cheese options.
The clear packaging communication will ensure consumers are informed about the product's ingredients and delicious flavor.
Looking Forward:
The Cheeze and Thank You rebrand is a testament to the power of thoughtful design in elevating a brand while retaining its core personality. With the new packaging soon entering the market, we are confident C&TY will continue to delight customers with their delicious vegan cheezes and playful brand spirit.
Testimonial
"Working with Kevin is always outstanding! From concept to execution, he consistently has exceeded my expectations—delivering designs that perfectly capture our brand and vision. His ability to effectively bring our brand and aesthetic to life, has made him invaluable! I couldn’t recommend Kevin more to anyone seeking someone to truly bring their design dreams to life!"