Challenge:
Davis Olszeski Law, a new boutique law firm in St. Louis, Missouri, needed a brand identity to match their ambition and expertise. Founders Matt Davis and Adam Olszeski, two passionate lawyers, were starting fresh and required a complete brand strategy, from concept to visual identity.
Solution:
I partnered with Davis Olszeski Law to conduct a comprehensive brand strategy workshop. Through in-depth discussions, I captured the essence of their firm: a commitment to client advocacy, a deep understanding of ERISA law, and a dedication to achieving positive outcomes.
This workshop provided the foundation for a holistic brand strategy. I translated their unique value proposition into a visual identity that is:
Simple: Clean and uncluttered, reflecting their focus and efficiency.
Modern: Contemporary design elements convey their forward-thinking approach.
Recognizable: A memorable brand mark establishes a distinct presence.
Results:
The proposed brand concept resonated perfectly with the founders. I swiftly translated their vision into a complete brand identity system, including a logo, color palette, and typography. This allowed them to move forward quickly - print collateral was already in production the very next day!
Key Takeaways:
This project exemplifies the power of a collaborative brand strategy workshop. By working closely with our clients, we were able to capture their vision and translate it into a brand that effectively communicates their value proposition and sets them apart in the competitive legal landscape.
Testimonial:
"Through Kevin's brand strategy we were able to pinpoint who and what our firm is in a way that Matt and I probably knew but could not have been able to articulate clearly. That workshop, and the resulting brand identity, has helped us not only in our marketing endeavors reaching out to and bringing in new clients, but it has also allowed us to streamline internal procedures and communication, all with the goal of "being on brand". I used to dismiss that phrase as cliche or buzzword, but if you know who your company is, you can better understand how to proceed. The workshop took an idea of what our firm was and made the firm a living breathing thing. Plus, it helped Kevin make an awesome logo for us."